The Office of Communications and Marketing team writes and edits articles, news releases, web copy, marketing copy, and other types of content to promote and publicize the research successes and program impacts generated by the College of Agriculture and Life Sciences and Virginia Cooperative Extension.
Our staff also provides expertise in editing college and Extension publications, web content, newsletters, and other materials and preparing them for publication. For example, we can offer the following:
- Clarify the purpose of the material and its intended audience.
- Correct the basics: grammar, spelling, punctuation, capitalization, sentence fragments, word usage, subject-verb agreement, and inconsistent voice and tense.
- Ensure compliance with university and college style guides and other standard guides; establish protocols for instances not covered.
- Follow branding standards.
- Look for coherence, clarity, and logical structure. Question authors when information is incorrect, vague, missing, or conflicting.
- Verify references, citations, captions, and source information for accuracy, completeness, and consistent formatting. Verify names of agencies, companies, programs, books, etc.
- Adjust wording to ensure parallel constructions in lists and headings, varied sentence structures and lengths, smooth transitions, and readability.
- Adapt print materials for web-based platforms.
- Check URLs and test links.