The Office of Communications and Marketing helps develop and maintain the university's web policies and identity standards. The team continues to move departmental websites into the university’s content management system.  

Benefits to our websites

This toolkit exists to facilitate and promote consistency in visual identity, navigation, and usability across websites university-wide. By adopting the standards, guidelines, and procedures detailed within, our websites benefit in several key areas:


A unified vision of what each website should look like means users can tell, at a glance, that they are on a Virginia Tech website.


Websites must be easy to use, navigate, and understand for the widest audience possible.


A familiar look, feel, and functionality allow end-users to instantly know how to navigate and use a Virginia Tech website.

Virginia Tech seeks compliance with its Web Guidelines and Procedures across all websites associated with the university.

A college departmental prototype is available as a guide for terminology and placement of navigation items and content.

Design guidelines for organizational units

  • On the organizational unit’s homepage, the Virginia Tech logo must be placed in the upper left corner of the page. No other mark or logo may appear above or to the left of the Virginia Tech logo. Appropriate logos for Web usage can be downloaded from the branding website (PID login required).
  • Use colors from the university’s color palette, which is available on the branding website. Please note that Chicago maroon (hex #8b1f41) and burnt orange (hex #ff6600) are the university’s primary brand colors, so design your websites accordingly to ensure consistency.
  • Pages' primary navigation is placed horizontally below the header, which ensures consistency among the university's templates. A best practice for navigation is to prioritize links relative to usage patterns and importance. Organizing links alphabetically is not advised; usability studies have shown that doing so is essentially the same as random organization.
  • The primary font family for Virginia Tech webpages is Acherus Grotesque. Learn more about the university's preferred fonts on the branding website.